MoEngage builds a customer engagement platform combining analytics, AI journey orchestration and cross-channel marketing for global consumer brands in 60+ countries.
MoEngage Inc builds an insights-led customer engagement platform that unifies customer data and lets brands run personalised, cross-channel interactions at scale. The MoEngage Platform brings together customer analytics, AI-powered journey orchestration, cross-channel marketing, web and app personalisation, and real-time transactional alerts in a single dashboard. According to the company, it powers digital experiences for more than 1 billion monthly customers across over 60 countries.
Technical work spans customer analytics and 360-degree customer profiles assembled from multiple data sources, AI-driven orchestration of customer journeys across touchpoints, cross-channel marketing automation, personalisation for web and mobile apps, and real-time transactional messaging. The engineering challenges are those of large-volume consumer data: unification, real-time delivery and machine-learning-guided decisioning across channels.
The company serves more than 1,350 global consumer brands and has been in operation for over a decade, with offices in 15 countries. Its customer base includes Deutsche Telekom, Samsung, Ally Financial and McAfee among Fortune 500 enterprises, as well as mobile-first businesses such as Flipkart, Ola, OYO and Bigbasket. Verticals covered include telecommunications, consumer electronics, financial services, cybersecurity, e-commerce, ride-hailing, hospitality, online grocery and retail.
MoEngage has been named a Strong Performer in The Forrester Wave reports and a Leader in the IDC MarketScape for Omni-Channel Marketing Platforms. Its investors include Goldman Sachs Asset Management, B Capital and Steadview Capital.
