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Insider One

Insider One is an AI-powered Customer Engagement Platform with an integrated CDP for journey orchestration across WhatsApp, SMS, Email, Web, App and Site Search.

Insider One builds an AI-powered Customer Engagement Platform that combines marketing and customer engagement tooling in a single product. At its core is an integrated Customer Data Platform (CDP), which feeds journey orchestration across natively supported channels including WhatsApp, SMS, Email, Web, App and Site Search. The company describes itself as the leading AI-powered Customer Engagement Platform in its category.

The platform serves more than 2,000 customers, ranging from high-growth startups to Fortune 500 companies, across verticals such as retail, consumer electronics, airlines, beauty, automotive, insurance and food delivery. Insider One has raised $500m in Series E funding and employs more than 1,500 people, operating from over 30 offices worldwide. Technical work spans AI/ML, customer data infrastructure, journey orchestration, marketing automation and multichannel messaging.

The company is woman-founded and women-led, and is among the few woman-founded, women-led B2B SaaS unicorns. Its workforce of more than 1,500 represents over 50 nationalities and is distributed across its global office network. Insider One states its mission as empowering marketing and customer engagement teams to reach their full potential.

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