Genesys

Genesys, founded in 1990, develops customer experience technology, principally an AI-powered experience orchestration platform that combines artificial intelligence, digital engagement and workforce optimization on a single open platform. The software is designed to co-ordinate personalised customer interactions across voice and digital channels at scale. It is used by more than 8,000 organisations in over 100 countries.

The company has a record of early adoption in its field. It launched its first digital engagement channels in 1998 and pioneered cloud contact center technology with the first cloud contact center in 2009. Its technical work spans AI, cloud contact center technology, omnichannel and digital engagement, workforce optimization and open platform development.

Genesys employs more than 6,000 people worldwide and operates internationally. Customers include Virgin Atlantic, Coca-Cola Bottlers, HSBC and Best Buy Canada, with deployments across aviation, consumer goods, financial services and retail.

The company describes its mission as transforming customer experiences into meaningful connections that drive loyalty and growth, with an emphasis on combining technology with human empathy and on continuous product innovation.