MarketSource inc

MarketSource inc is a sales acceleration company that designs and operationalizes managed sales and customer experience solutions for Fortune 1000 clients operating in both B2B and B2C markets. Founded in 1975, the firm has grown from an event-marketing business running on-campus product demonstrations for IBM, Hershey and Johnson & Johnson into a global provider of tech-enabled sales operations, serving what it describes as the world's most iconic brands.

The company's offering is organised around three lines of work. Managed Sales Solutions covers purpose-built, technology-enabled sales programmes intended to deliver measurable outcome improvements for clients. Customer Experience Solutions provides white-glove, highly integrated managed sales operations. Salelytics, acquired in 2023, adds AI-supported contact centre services that complement the company's existing sales operations.

MarketSource works across a range of industry verticals, including consumer packaged goods, technology and manufacturing, and event marketing. Its stated values emphasise innovation, adaptability and long-term relationships with both clients and employees, combining the reach of a global organisation with the character of individual working relationships.