Interlead

Interlead is a technology platform for customer acquisition. Founded in 2013 and headquartered in the Überseestadt district of Bremen, Germany, the company develops AI-powered lead-generation solutions that connect qualified leads, appointments and orders with suitable providers across more than 20 industries. It employs over 100 people and reports more than 3,000 partner companies.

The firm's proprietary platform, Leadbase®, automates customer acquisition by identifying prospects at the right time, qualifying them and matching them to the appropriate provider. Interlead reports that more than 4 million leads have been generated through the system. Alongside the platform, the company runs specialised online portals for complex purchasing decisions - covering solar systems, heating, real estate, and finance and insurance - which are used to identify and qualify prospects.

Technical work spans artificial intelligence and machine learning, lead generation and qualification, performance marketing, online portal and marketplace development, and data-driven marketing automation. Industry verticals include solar installations, heating and heat pumps, real estate, finance and insurance. Named partners include Enpal, ImmobilienScout24, Thermondo and Engel & Völkers.

Interlead operates on a pure performance basis, with no long-term contractual commitments for partner companies, and states that its approach to performance marketing is transparent, measurable and scalable.