PLATO

PLATO is an AI-powered sales intelligence platform for wholesale distributors. Founded in 2023 and headquartered in Berlin, the company builds software that helps B2B vendors manage their sales operations by integrating with existing ERP systems, applying AI-driven analyses and running automated workflows. Its stated aim is to make sales efforts more proactive, surfacing the most relevant opportunities from thousands of customer signals.

The company was founded by Benedikt Nolte, Matthias Heinrich Morales and Oliver Birch, operators from the industry itself, and combines domain expertise in wholesale distribution with modern AI methods. The technical work spans artificial intelligence, machine learning and data science, ERP systems integration, automated workflows and customer signal analysis. The problems it addresses are framed around labour shortages, digital transformation and the difficulty smaller distributors face in competing with larger corporations.

The Plato Sales Intelligence Platform targets the wholesale distribution, B2B sales and distribution and supply chain verticals. The company reports that customers using the platform can increase sales by up to 15%, save five hours per employee per week and achieve an 8x return on investment. PLATO operates from Berlin as its European headquarters.