Vuori, Inc. is a coastal California performance apparel brand designing activewear around proprietary engineered fabrics for fitness, surf, sport and everyday wear.
Vuori, Inc. is a performance apparel brand producing activewear intended for use across fitness, surf, sport and everyday wear. The company is based in Encinitas, California, and its products are designed on the California coast. Technical work spans textile and fabric engineering, performance materials science, apparel design and product development, and sustainable materials and supply chain.
The company's product development is built on what it describes as a fabric-first approach, using proprietary engineered materials. Two of these, DreamKnit™ and BlissBlend™, are engineered for four-way stretch, moisture-wicking performance and soft, durable comfort. DreamKnit™ is used across the Vuori apparel range, which is designed to cover activity from morning yoga and afternoon surf sessions through to evening wear.
Sustainability commitments form a stated part of the business. As of 2024, preferred and recycled fibres accounted for 56% of fabric spend. Vuori is a Climate Neutral Certified brand, states a commitment to supply chain transparency, and partners with CleanHub to remove plastic waste from coastal communities. The company describes an 'Investment in Happiness' philosophy applied to its team, community and environment, and pairs a product guarantee with this guiding principle.
