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Remote · United States
Steer provides auto repair shops with a CRM and customer retention platform automating scheduling, messaging, reminders, reviews and marketing to turn one-time customers into repeat customers.
Steer builds CRM and customer retention software for auto repair shops. Its platform combines online scheduling, automated service reminders, two-way messaging, text and email campaigns, review management and direct mail, with the aim of converting one-time customers into repeat business. The company targets independent shops in the automotive aftermarket, a segment it estimates forgoes roughly $50 billion in revenue annually through customer churn.
The product, marketed as the Steer Platform, integrates scheduling and marketing automation in a single system. Shops use it to book appointments, dispatch service reminders, carry on customer conversations by text, solicit reviews and run targeted outreach campaigns, including physical mail. Steer says it serves thousands of shops across North America.
Steer operates as a remote-first company with a distributed team working from Waltham, Massachusetts and Lviv, Ukraine. Technical work spans CRM software, marketing automation, messaging, scheduling and reminder systems, and review and campaign management tooling.