Fullpath

Fullpath operates in the automotive retail sector, where it provides what it describes as the industry's leading enhanced Customer Data Platform (CDXP). The platform's purpose is to consolidate fragmented first-party data held across disparate dealership systems into a single source of truth. On top of this unified data layer, Fullpath applies artificial intelligence and marketing automation to support hyper-personalised customer experiences for automotive dealers.

The company's flagship product, Fullpath CDXP, is designed to combine data unification with intelligent campaign orchestration across email, SMS, digital advertising and website engagement. Additional capabilities include VIN-level marketing and agentic CRM functions. The platform is trusted by more than 2,000 dealerships.

Fullpath's technical work spans customer data platform engineering, artificial intelligence, marketing automation, data integration and multi-channel campaign orchestration. The company's focus is on automotive retail and dealership operations, with a geographic presence in North America.