Hightouch builds a data and AI platform for agentic marketing, offering a Composable CDP on cloud data warehouses plus AI agents, decisioning and personalisation tools.
Hightouch builds a data and AI platform for agentic marketing, combining cloud data warehouses with AI agents to give marketing teams capacity for personalised campaigns. The company was founded by former Segment engineers, with a stated mission of bridging the gap between data and marketing teams. It is used by over 1,000 companies and was named a Leader in the 2026 Gartner Magic Quadrant for Customer Data Platforms.
The core product, Hightouch Composable CDP, is built directly on top of a customer's existing data warehouse. Rather than replicating data into a separate system, it eliminates data silos and reduces engineering overhead, letting marketers access and activate customer data in real time across more than 250 destinations. Around this sit several platform capabilities: AI agents for insight discovery, creative asset generation and campaign execution; AI Decisioning for optimising marketing decisions; Match Booster for improving identity match rates; and Content Assembly for assembling creative assets for personalised campaigns.
The technical domains involved span AI agents, composable CDP architecture, cloud data warehouse integration, data activation and reverse ETL, personalisation and campaign automation, generative AI, machine learning and identity matching. Reported customer outcomes include a 200% boost in engagement at PetSmart and a 52% increase in customer acquisition at WeightWatchers. The platform is applied across sectors including retail, fintech, banking, music and entertainment, food and restaurant, fitness and wearables, and health and wellness.
