Aidaptive

Aidaptive is an enterprise-grade artificial intelligence and machine learning platform headquartered in Cupertino, California. It provides predictive personalization and ML-as-a-service for digital commerce, applying customer data to predict affinity and intent and to generate insights intended to drive growth for retailers and other commerce businesses.

The company's principal product, the Aidaptive Platform, is an end-to-end ML-as-a-service solution that automatically predicts customer affinity and intent in order to personalise shopping experiences, optimise marketing campaigns and improve direct booking conversion rates. The platform is designed for rapid deployment: revenue-generating intelligence can be put to work within minutes. Predictive personalisation capabilities are aimed specifically at eCommerce brands and hospitality businesses operating in eCommerce, retail and digital commerce more broadly.

The founding team includes the former Google group responsible for the AI and ML infrastructure behind Google Ads and Payments, with more than 50 years of combined machine learning experience and a track record of building enterprise products. Aidaptive is backed by Dell Technologies Capital and SHAKTI, alongside veteran Silicon Valley technologists and business leaders.

The company states an aim of widening access to enterprise-grade AI technology, and describes its culture as innovation-driven and focused on extending the application of machine learning in commerce. Its technical domains span artificial intelligence, machine learning, predictive personalisation, customer affinity and intent prediction, autonomous intelligence, predictive analytics, marketing campaign optimisation and conversion rate optimisation.