Snowplow

Snowplow provides Customer Context Infrastructure that turns raw behavioral data into real-time customer context for AI agents, personalization and analytics, at a scale of over 1 trillion events per month.

Snowplow builds Customer Context Infrastructure, a category of software that turns raw behavioral data into real-time customer context for AI agents, personalization engines and advanced analytics. Its platform covers event tracking, data pipeline management and real-time data delivery, handling the engineering work of operating data infrastructure and delivering data securely to warehouses, lakes or streams.

The company operates at considerable scale. More than 2m websites and applications use Snowplow event tracking, and the platform processes over 1 trillion events per month. Customers span financial services (Experian), automotive marketplaces (AutoTrader), fitness tracking (Strava), media (Condé Nast) and meal-kit delivery (HelloFresh), among other sectors. The company has a global presence.

Snowplow positions itself around data ownership, emphasising well-governed, first-party data foundations and the reduction of engineering overhead for its customers. Technical work spans behavioral data infrastructure, event tracking, pipeline management and real-time delivery, with a stated mission of helping organisations generate, model and own rich, real-time behavioral data across the entire customer journey.