Rithum

Rithum operates a connected commerce platform through which brands, retailers and suppliers manage marketplace listings, inventory, retail media advertising and shipping across sales channels. The company was founded in 1997 as Commerce Technologies, Inc. and now trades under a name formed from the combination of CommerceHub and ChannelAdvisor. It reports a customer base of more than 40,000 global brands, retailers and suppliers, and 28 years of operation.

The Rithum Commerce Platform bundles four main capabilities. Marketplace Listings manages product listings across marketplaces; Inventory Management is designed to help businesses hold less stock while coordinating supply across channels; Retail Media Advertising provides advertising tools within the platform; and Shipping Optimization aims to improve delivery efficiency and the customer experience. The stated purpose of the combined system is to help customers sell more, stock less and deliver better service on every channel.

Rithum's technical work spans ecommerce platform technology, marketplace integration, inventory management, retail media, shipping optimization and multi-channel commerce. The company serves organisations in ecommerce and retail, including brands and manufacturers, suppliers, marketplaces and logistics providers, and describes its reach as global. Its stated mission is to build what it calls the world's most connected commerce ecosystem, with an emphasis on scalable and sustainable growth.