Pacvue provides a Commerce Operating System unifying retail media, commerce management, and measurement, managing $13B in ad spend and $150B+ in GMV for 70,000+ brands and agencies.
Pacvue, founded in 2018 by Melissa Burdick after nearly a decade at Amazon working on its original retail media platform, builds a Commerce Operating System that unifies retail media, commerce management, and advanced measurement. The platform is designed to support intelligent decision-making at scale, combining context-aware AI infrastructure with automated workflows, cross-channel optimization, and profitability protection.
Over the past three years the company has managed $13B in total advertising spend and more than $150B in gross merchandise volume. It serves more than 70,000 global brands and agencies, counts all five of the world's largest media agencies as clients, and supports more than 100 global retailers, among them Amazon, Walmart, Instacart, Kroger, Target, TikTok Shop, and Carrefour.
Reported client outcomes include a 260% sales increase for Instant Pot Brands, 83% new-to-brand sales growth for Panasonic, and a 76% improvement in return on advertising spend for Mars, exceeding its targets. Technical work spans retail media technology, commerce measurement and analytics, and profitability optimization across verticals including consumer packaged goods, consumer electronics, and advertising.
Pacvue describes its mission as connecting and powering the people who power commerce worldwide, with an emphasis on first-to-market technology combined with commerce expertise.
