DemandTec

DemandTec is a U.S.-based global SaaS company and the creator of Commercial Trade Intelligence, a connected decision layer for retailers and their CPG partners. The platform brings pricing, promotion planning, markdown optimization, trade-fund collaboration, deal management, performance measurement and reconciliation onto a single shared data model. It is built on more than 25 years of demand science.

The product portfolio is organised around three strands. Revenue Optimization helps retailers plan, execute and evaluate base prices, promotions and markdowns against a unified demand model. Trade Performance provides a bilateral workspace in which retailers, CPG suppliers and brokers co-plan, fund, execute, measure and reconcile trade agreements. Agentic AI capabilities support forecasting, deal drafting, risk detection, promotion analysis and deduction prevention.

Technical work spans demand science and demand forecasting, pricing optimisation and scenario evaluation, promotion planning and analysis, markdown optimisation, trade fund management and reconciliation, and SaaS platform development. The company's reach includes more than 7,800 CPG partners in its network, 120 retail banners and roughly 30,000 daily active users, serving customers across the retail, consumer packaged goods, grocery and brokerage sectors worldwide.