Productsup

Productsup is an enterprise feed management and syndication platform. Its software optimizes and distributes product content across the retail supply chain, from the onboarding of supplier data through to publication on more than 2,500 channels - among them social media, marketplaces, retailer and distributor sites, comparison platforms, data pools and emerging AI channels.

The scale of the operation is considerable. The platform processes over two trillion products a month and serves more than 1,000 global companies; the firm says it handles more monthly data requests than Google's consumer search service. Customers include ALDI in Germany, L'Oréal and Sephora in France and PUMA in the United States, spanning grocery, beauty, consumer goods and sporting apparel.

Alongside the core platform, Productsup offers AI tools and automated workflows designed to streamline operations and enhance product content at scale, including multilingual content processing for multi-country use cases. It has also positioned itself as an early adopter of agentic commerce: its tooling allows teams to enrich content for AI search, publish directly to channels such as ChatGPT and Gemini, and track visibility across them.

The company's technical work centres on feed management and syndication, product content optimisation, data onboarding and enrichment, AI search optimisation and visibility tracking, and automated workflows. Further details on funding, founding year and team size are not published.