EXADS

EXADS is a white-label ad-serving platform provider founded in 2013. The company develops proprietary ad-serving technology and custom-built infrastructure designed to help ad networks, advertisers, publishers and agencies monetise their digital assets. Its main product, the EXADS White-Label Ad-Serving Platform, is a self-serve, fully customisable solution covering the components needed to run an advertising network, including standard pricing models and advanced smart models. The company states that its platform is used by networks, advertisers and publishers worldwide.

EXADS is part of EXOGROUP, a group with more than 200 people, and maintains and develops its technology in-house. Work is concentrated in areas including ad tech, ad-serving technology, white-label software platforms and custom infrastructure. The company describes an emphasis on rapid innovation and fast feature deployment, operating as an established startup in a fast-moving industry. Its product philosophy centres on self-serve, fully customisable software.

The group is headquartered in Barcelona, with locations in Dublin, Porto, Valencia and Tarragona, where it also serves clients. EXADS has helped businesses monetise their digital capabilities since 2013 and describes its working culture as that of an international software startup.