Adikteev

Adikteev is an app retargeting and cross-promotion platform for the mobile advertising industry, working with top-spending app publishers to improve user retention and generate incremental revenue. The company was founded in 2012 and employs more than 120 people across offices in Paris, where it is headquartered, as well as Berlin, New York, San Francisco, Barcelona and Seoul.

The technical work centres on a custom-built demand-side platform designed specifically for retargeting. Its churn prediction algorithms score users on their probability of disengagement and feed those predictions into bidding strategy; the system analyses more than 2 million data points per second. Related engineering domains include machine learning, bidding optimisation, real-time data processing and creative production. Adikteev also builds made-to-measure retargeting strategies and creative assets for individual app publisher clients.

The firm operates across mobile gaming, app publishing and digital marketing, and reports more than 13 years of experience in mobile marketing. It is ranked #1 in Android Remarketing for Gaming Overall in the AppsFlyer Performance Index. The workforce represents more than 22 nationalities, the company is a certified Great Place to Work, and it is part of the French Tech FT120 programme.