SensorTower

Sensor Tower is a digital market intelligence platform founded in 2013. It supplies mobile app, digital advertising, retail media and audience insights to large brands and app publishers. Its data covers mobile apps, web, advertising, gaming and the digital consumer journey.

The company's product line includes the Sensor Tower Platform, which provides visibility across apps, web and advertising; Audience Insights, which describes digital consumers for brands and advertisers; Retail Media Insights, which tracks retail media trends and strategies; and Pathmatics Digital Advertising Insights, which covers competitor advertising across web, social and mobile channels.

Sensor Tower operates global teams in more than 15 countries, with regional offices in San Francisco, Los Angeles, New York, London, Singapore, Beijing, Seoul, Tokyo and Vancouver. Its presence spans North America, Europe, the Middle East, Africa, APAC and LATAM. The company serves customers across mobile apps, digital advertising, retail media, gaming, web and social media, including financial and academic institutions and media organisations.

The company emphasises responsibly sourced market intelligence. Sensor Tower data is frequently cited by the New York Times, Bloomberg, Reuters and CNBC, as well as by financial and academic institutions.