Circana

Circana is a global consumer and retail analytics company that measures and accelerates demand for brands and retailers. It combines large-scale data assets covering online and in-store purchasing behaviour with an AI-powered data-visualization platform and advisory services. The company works across more than 25 industries and with more than 7,000 of the world's leading brands and retailers, drawing on a combined history of over 100 years. It was formed from the combination of IRI and NPD.

Its technical work centres on three areas. Big data analytics draws on extensive data assets to generate consumer and demand insights at scale. An AI data-visualization platform turns complex data into usable views of the consumer. Consulting and expertise services apply domain knowledge across industries to guide clients on innovation, meeting consumer demand and growth.

Verticals served include retail, consumer brands and consumer goods, and media, where Circana data is referenced by major outlets. The company operates globally. Engineering and data roles touch big data, AI, data visualisation, consumer purchase-behaviour analytics and retail and consumer insights.