ElCoach

ElCoach is an on-demand fitness and nutrition platform that combines artificial intelligence with certified trainers and nutritionists to deliver personalised workout and nutrition plans across the Middle East and North Africa. Founded in 2018 and based in Cairo, Egypt, the company operates in the fitness, nutrition and corporate wellness sectors.

Its consumer mobile app provides personalised workout programmes for home or gym, calorie-calculated nutrition plans, exercise tutorials, recipes, shopping lists, supplement schedules and 30-day challenges, covering goals such as weight loss, muscle gain and toning. The app also supports progress tracking and offline workout access, and has attracted roughly 13,200 reviews on Google Play. ElCoach for Business extends the model to organisations, offering branded corporate wellness programmes with employee onboarding, gamified challenges, live wellness dashboards, progress analytics and certified-coach support.

The technical work spans artificial intelligence, mobile app development, personalisation algorithms, nutrition and calorie calculation, progress tracking and analytics, gamification and live dashboards. ElCoach reports more than 91,000 followers on Facebook and around 43,000 on Instagram, and describes itself as the region's leading fitness and wellness app. Its stated focus is on making personalised training and sustainable healthy habits accessible, with an emphasis on certified coaches, trainers and nutritionists.