NexScale

NexScale is a Toronto-based, AI-native software company founded in 2024 by serial tech entrepreneur Soodeh Farokhi, PhD. The company builds vertical AI automation for wellness, fitness, and community-driven businesses, on the thesis that the next wave of AI innovation will be deeply integrated into industry workflows and trained on specific operational patterns rather than deployed as general-purpose tools.

Its product, Chloe, is an AI Business Partner for wellness and fitness operators. It learns each member's normal engagement patterns, flags disengagement weeks before a likely cancellation, and carries out proactive outreach in the operator's own brand voice. Follow-ups are handled and reported back without additional staff. The platform is CRM-agnostic and is designed to deliver measurable impact from day one.

The company's founding and leadership team draws on nearly twenty years of experience building software, beginning with early e-commerce work and evolving into purpose-driven vertical AI. NexScale is backed by a global network of AI builders, advisors, and domain experts, and is scaling intentionally with an emphasis on customer obsession and on making real businesses more efficient without adding complexity. Its work is proudly built in Canada.