Fitify

Fitify is a digital fitness platform that delivers personalized workout and nutrition programs to consumers and corporate wellness clients. Founded in 2018 and headquartered in Prague, with a growing footprint in the United States, the company is bootstrapped and reports $3.5M in revenue from a team of 25 employees. Its flagship product, the Fitify App, provides adaptive workout plans that can be run with or without equipment, spanning Yoga, HIIT, strength training and meditation; the app is used by more than 20 million people worldwide and has been featured as App of the Day in over 70 countries.

The platform is built around AI-driven personalization applied to a substantial content base: an exercise library of more than 900 movements and a collection of over 1,000 healthy recipes. Alongside its consumer app, Fitify runs a corporate wellness program; the company reports that 80% of participating employees saw improved team interactions, 41% increased motivation and 27% a greater capacity for stress. Sample user results cited by the company include weight losses of 40 lbs in four months and three stone dropped.

Technically, the work sits at the intersection of AI personalization, mobile app development and health and wellness technology. The company describes its model as capital-efficient, combining a small lean team of engineers and domain experts, and positions its consumer products alongside major brands such as Nike, Adidas and Fitbit. Its stated aim is to let users train anytime, anywhere.