Caliber

Caliber, founded in 2017, runs a science-based fitness and nutrition coaching programme that combines data-driven programming with one-on-one expert coaching. The company operates in the fitness, health and wellness, digital health and nutrition coaching sectors, and its stated aim is to help members build muscle and lose weight through measurable, sustainable lifestyle change rather than quick fixes.

The Caliber Coaching Program pairs personalised strength and nutrition programming with video-based coaching and habit support. Progress is tracked through proprietary measures, notably Strength Score, a metric designed by Caliber to record fitness improvement objectively, independent of scale weight or appearance. Nutrition programming analytics and individual-tailored lifestyle adjustments underpin the platform's digital health approach.

Since founding, the company reports having helped thousands of members achieve fitness and health improvements. Technical work spans data-driven fitness programming, proprietary fitness metrics, nutrition analytics and the development of the underlying digital health platform. Operating principles emphasise measurable results at every step and the combination of human expertise with technology.