The RealReal runs an online marketplace for authenticated, consigned luxury goods, backed by expert authentication and US retail stores.
The RealReal operates the world's largest online marketplace for authenticated, consigned luxury goods, allowing consumers to buy and sell pre-owned items from houses such as Chanel, Gucci, Louis Vuitton, Prada, Cartier, Christian Louboutin and Hermès. Founded in 2011 and headquartered in San Francisco, the company is publicly traded on Nasdaq under the ticker REAL. Its marketplace covers women's and men's fashion, fine jewellery, watches, handbags and fine art.
Scale is central to the business. Nearly 40 million items have been sold through the platform, and the company counts more than 40 million members. Consignors are served through free in-home pickup, drop-off locations, virtual appointments and direct shipping. Every item passes through a rigorous authentication process overseen by expert gemologists, horologists and brand authenticators - a capability that underpins trust in a category where provenance is everything.
The company also operates physical retail locations across the United States, including flagship stores in San Francisco, New York, Los Angeles, Chicago and Dallas. Technical work spans e-commerce marketplace technology, consignment logistics, authentication tooling and the gemological and horological expertise that supports it.
As a founding organisation of American Circular Textiles, The RealReal engages in policy advocacy alongside its sustainability initiatives. The company reports that keeping luxury goods in circulation has saved 5.6 billion litres of water and prevented 101,572 metric tons of carbon emissions.
