The Gifted Company
Gifted runs a digital gift card marketplace connecting consumers with hundreds of brands across 18 European markets, providing gift card infrastructure so brands need not build their own.
Gifted (The Gifted Company) operates what it describes as the world's largest network of resellable digital gift cards. Its digital gift card marketplace connects consumers with hundreds of brands, from global retailers to local favourites, and allows those brands to offer gift card experiences without building the underlying infrastructure themselves. The company is headquartered in Stockholm, Sweden, and serves 18 European markets.
The platform spans several technical domains: digital gift card systems, marketplace technology, and gift card infrastructure delivered to third-party brands. For participating brands, the service removes the cost and effort of standing up gift card programmes while enabling contactless customer experiences; for buyers and recipients, it provides a single destination for digital gifting across a broad brand network. The company operates in the gift card, e-commerce and retail, gifting, and digital payments verticals.
Sustainability forms part of the company's stated operating principles. Gifted reports CO2-neutral hosting, has moved away from plastic cards in favour of digital delivery, and uses FSC-certified paper alternatives where physical materials are required. The company states its mission as making gift cards fun, easy, and personal, with a focus on the experience of brands, buyers, and recipients alike.