Quicken Loans

Quicken Loans operates an online financial marketplace that connects customers with mortgages, personal loans, auto loans and home services. Founded in 1985, the company describes its origins in an effort to overhaul a mortgage process it regarded as opaque and unfriendly to borrowers. It serves clients nationwide across the United States and is America's largest online mortgage lender.

The company's technical work spans online mortgage lending technology, the development of its financial marketplace platform, and broader fintech platform development. Product lines include Mortgages, its core online lending offering; Personal Loans and Auto Loans, delivered through the marketplace model connecting customers with financial providers; and Home Services. On November 1st, 2023, Quicken Loans came under the control of LMB OpCO.

Quicken Loans states its mission as giving people the knowledge, tools and resources to reach their financial goals, with stated core values of transparency, empowerment and innovation. Its stated emphasis is on simplifying complex financial decisions, building lasting relationships with clients, and widening access to homeownership and financial freedom.