PolicyMe

PolicyMe is a Canadian digital insurance platform founded in 2018. It sells life, health and critical illness insurance online, using algorithmic underwriting to approve most applicants instantly, without paperwork, phone calls or in-person visits. The company says its digital distribution model cuts costs, savings it passes on to consumers. Its health insurance product was named Best Health Insurance of 2026 by moneyGenius.

The company's technical work centres on algorithmic underwriting, automation and online insurance distribution. The platform applies these capabilities across three product lines: life insurance and critical illness insurance, both of which offer instant approval for most users, and health insurance, purchased through a streamlined digital process. All products are sold exclusively in Canada.

PolicyMe describes its mission as reinventing insurance for Canadians by combining technology with a customer-first approach. Its stated principles include treating customers as people rather than policy numbers, transparency in coverage and pricing, and the elimination of friction in the buying and claims process. The company emphasises common sense and empathy in claims handling and positions itself as earning customer loyalty through conduct rather than obligation.

Industry coverage spans insurtech and the life, health and critical illness insurance verticals. Further information is available at policyme.com.