Peek

Peek builds the operating system for the experiences industry: an AI-powered booking and operations platform that lets travellers discover and reserve museums, attractions, tours and activities, while enabling operators to run their businesses on software rather than pen and paper. For operators of surf lessons, ski tours, bike hire and other activity businesses, the platform covers reservations, payments and workflow digitisation in a single system.

The company reports over $7 billion in bookings powered and serves thousands of merchants. Operators using the platform have seen revenue increases of over 30% and cost reductions of 40%, with automation replacing manual administrative work. Notable customers include MoMA, Whitney Museum, Seattle Aquarium, Bryant Park and the Museum of Ice Cream. Millions of travellers use the platform each year to find and book experiences.

Peek has raised over $150 million in funding. The company is remote-first, with a globally distributed team known as "Peeksters", and describes its mission as connecting people through unforgettable experiences while empowering operators to build thriving businesses.