Paddle

Paddle builds and operates a Merchant of Record platform that assumes the payment burden on behalf of software companies selling globally. Instead of each seller assembling its own payments stack, Paddle handles payments, taxes, compliance, fraud protection and customer billing support as the seller of record. The company was founded in 2012 with the aim of removing payment complexity so that developers can concentrate on building products.

The platform covers automated subscription billing, multi-currency checkout in 29 currencies, tax compliance across more than 100 jurisdictions and AI-driven revenue optimization. Its technical work spans payment infrastructure, subscription billing, tax compliance, fraud protection and billing software, at a scale of more than $1 billion in payments processed annually across over 245 territories.

Paddle serves more than 5,000 software sellers, ranging from bootstrapped startups to enterprise companies, across the SaaS, software and digital-products sectors. The company describes its focus as simplifying software sales globally, and its geographic reach is effectively worldwide.