One Impression

One Impression runs an AI-powered influencer marketing platform called Amplify, matching brands with creators at transparent, real-time pricing and handling campaigns end to end. Founded in 2017, the company was built to bridge the gap between brands and a fragmented creator landscape, removing the negotiation friction that characterises much of the influencer market.

The technical work spans artificial intelligence and machine learning, notably an intelligent matching engine that analyses topics, language, quality and creator fame to pair brands with suitable creators. Data analytics, real-time pricing technology and marketplace engineering underpin the platform, which serves enterprises such as Unilever and Amazon alongside fast-growing companies including Meesho and Nykaa.

Amplify is trusted by more than 500 brands globally and draws on a network of over 6.5 million influencers, spanning top-tier celebrities to nano creators. One Impression describes itself as the market leader in Asia, with a presence in more than 12 countries and expansion under way internationally.

The company states a long-term ambition of capturing 25% of global media ad spend and of becoming the world's de-facto influencer marketing platform. It is backed by prominent investors and celebrities.