Marigold

Marigold is a marketing technology company founded in 1998. It provides software and strategic guidance to brands seeking to build lasting customer relationships, working across email, SMS, loyalty programmes and personalised multi-channel campaigns. The firm positions itself as a provider of relationship marketing rather than bulk send-outs, supporting customers from their first email campaigns through to scaled multi-channel loyalty programmes.

Its platform comprises seven solutions: Campaign Monitor and Emma, both email marketing products; Sailthru, focused on personalisation and customer engagement; Liveclicker, a real-time personalisation tool; and Vuture, Cheetah Digital and Selligent. Together these cover the technical domains of email marketing, SMS marketing, loyalty programmes, personalisation and multi-channel marketing.

The customer base ranges from small businesses to global enterprises, with notable clients including Starbucks, Disney and American Airlines. Industries served include retail, food and beverage, entertainment, airlines and travel. Marigold operates globally and states that it combines practical tools with strategic guidance, helping customers grow while maintaining their brand voice.