Loop

Loop is a post-purchase platform for direct-to-consumer ecommerce brands, handling returns, exchanges, order tracking, claims and fraud prevention within a single system. Founded in 2017, the company positions the post-purchase experience - typically treated as a cost centre - as a source of revenue and customer retention. Its returns-management product automates workflows that convert refunds into exchanges, while separate modules cover shipment tracking and claims handling.

Technically, the platform combines AI-powered fraud detection with automated workflows across ecommerce logistics. The fraud-prevention product is designed to protect margins and streamline operations for merchants on Shopify and other DTC channels. Loop reports working with more than 5,000 direct-to-consumer brands.

The company has raised over $125 million in venture capital. Its team is remote-first and distributed across the United States, Canada and the United Kingdom, matching the three markets in which it operates. Work sits at the intersection of ecommerce, logistics and customer experience.