Hubtype

Hubtype is a conversational technology company founded in 2016 and headquartered in Barcelona, Spain. It helps multinational brands develop and scale conversational strategies by deploying AI agents on WhatsApp and other business messaging channels. These agents understand customer requests, access backend systems and complete tasks within the conversation, while retaining enterprise-grade control and reliability.

The company's product set includes the Hubtype conversational platform, which combines graphical interfaces with messaging channels such as WhatsApp, Facebook Messenger and web chat. The platform uses webviews inside chat for forms, document uploads, guided actions, travel booking, payments, refunds, insurance claims and product recommendations, allowing enterprises to automate complex workflows. Its AI agents reason through and resolve complex customer needs across the same channels. The platform handles millions of conversations monthly.

Named customers include EasyJet, Wizz Air, JetSMART, Securitas Direct, Allianz, Decathlon, Mango and Levi's. Deployments span airlines and travel, insurance and security services, financial services, and retail and apparel. The technical work covers conversational AI, natural language understanding, chatbot automation, messaging platforms, workflow automation and backend system integration.