A Place for Mom

A Place for Mom is the largest senior living referral service in the United States. Founded in 2000, the company connects families with expert advisers who provide free, personalised guidance in finding senior care, covering assisted living, memory care, independent living and home care. The service is free to families; revenue comes from partner referral fees.

The company operates a technology-enabled marketplace spanning a network of more than 16,000 senior living communities and home care providers. Its matching platform applies AI and data-driven insights to pair families with appropriate care options, supported by data analytics across the referral process. Since its founding it has helped millions of families, and it reports serving the North American market from a United States base.

A Place for Mom is privately held and backed by the private equity firms Silver Lake, General Atlantic and Insight Partners. The company describes its work as mission-driven, centred on supporting caregivers through the process of choosing senior care, with an emphasis on empathy and on continued innovation and expansion.