Virtuous
Virtuous, a Phoenix-based company founded in 2014, provides a unified nonprofit platform combining CRM, marketing automation, fundraising and volunteer management for fundraising teams worldwide.
Virtuous, founded in 2014 and headquartered in Phoenix, Arizona, builds a responsive fundraising platform for nonprofit organizations. Its product unifies a purpose-built nonprofit CRM with marketing automation, fundraising tools and volunteer management in a single system, supported by data-rich insights. The stated aim is to help fundraising teams treat every donor personally while reducing the time spent on outreach.
The company's technical work spans AI-powered insights, predictive analytics, marketing automation, CRM software and data analytics. Marketing automation capabilities are designed to personalise donor communication at scale; fundraising functionality is integrated with the CRM to support donor retention and lifetime value. Virtuous reports serving thousands of fundraisers worldwide and describes itself as the fastest-growing nonprofit CRM in the industry.
Beyond software, Virtuous maintains Virtuous Academy, a professional development resource for the nonprofit sector, and hosts the Responsive Nonprofit Summit, an annual event. The company states a founding belief that personalisation drives generosity, an emphasis on eliminating complexity through user-centric design, and a broader commitment to increasing global generosity.