Triptease

Triptease builds a Data Marketing Platform for hotels, using a property's own pricing, market and guest-behaviour data to drive marketing across metasearch, email and personalised website experiences. Founded in 2013, the company works with thousands of hotels worldwide and says its platform generates more than £1 billion in annual direct revenue for partner hotels. The commercial premise is straightforward: recover bookings from Online Travel Agents and strengthen the direct channel.

The engineering work spans several domains. Automated bidding adjusts to a visitor's likelihood to convert; real-time price matching responds to OTA undercutting; AI-powered personalisation tailors website experiences to individual guests; and guest-behaviour analytics feed the wider system. Metasearch advertising and email marketing are handled within the same full-stack platform rather than as separate tools.

Triptease is headquartered in London with offices in New York, Barcelona and Singapore, and operates globally across the hospitality, hotel and travel sectors. The company describes its mission as helping hotels compete with third-party booking channels, combining proprietary data technology with hospitality expertise and a focus on the profitability of the direct channel.