The Flex

The Flex builds infrastructure for modern flexible living, managing fully furnished, move-in-ready apartments for professionals, travellers and others seeking borderless, hassle-free accommodation. The company operates in London, Paris, Lisbon and Algiers, with launches under way in Casablanca, Milan and Cairo. It works across short-term rentals, hospitality and property management, serving both guests and landlords.

Technology is central to the operation. Base360.ai, the company's proprietary automation engine, automates day-to-day operations, streamlines bookings and delivers experiences for guests and landlords alike. The technical stack spans AI and automation, booking automation, payments integration and platform integrations across property management, communications and cloud infrastructure, including Hostaway, Stripe, Twilio and AWS.

The Flex reports year-over-year revenue growth of 400% for three consecutive years. It manages more than 650 tenants and has paid out over £5 million in rent to property owners. The company has set a target of more than 1,000 properties by 2027 and states a mission to build Europe's next great rental housing network.