Root, Inc.

Root, Inc. is a licensed auto insurance carrier that prices policies on driving behavior rather than demographic proxies. Founded in 2015 and headquartered in Ohio, the company operates as a mobile-technology-powered insurer across 35 US states, having completed an IPO in 2020 that was the largest in Ohio's history. It employs hundreds of people and builds its core systems in-house.

The engineering work spans several technical domains: machine learning, data science, telematics and driving-data analytics, mobile technology, API development and embedded insurance integrations, and claims processing automation. Root's behavior-based insurance product is built on more than 20 billion miles of driving data. The company has also developed proprietary machine learning systems to handle claims processing, and insurance APIs designed to embed coverage into everyday experiences for partners.

Root describes itself as a team of data scientists, engineers and innovators working to "unbreak the archaic insurance industry" - in its words, to make insurance smarter, more equitable and genuinely delightful. Stated cultural values include curiosity and courage, uncomfortable conversations as a means of building trust, judging work on merits rather than hierarchy, and starting with the customer and working backward. The company says it allocates resources where they create real value rather than by industry convention, and it emphasises grit, empathy, a love of complex problems and a bias for action.