Rockline Industries designs and manufactures private label wet wipes and coffee filters for large retailers, operating high-volume plants in the US, England and South China.
Rockline Industries designs, engineers and manufactures private label consumer products - principally wet wipes and coffee filters - for large retailers worldwide. Operating as a low-cost, high-volume manufacturer, the company is among the world's largest producers in both categories. Its wet wipes business includes the first pop-up baby wipe, a first-to-market product design solution, while its coffee filters are produced at scale for private label retail.
The business has been in operation for over 40 years and has grown from a 35-person organisation to more than 2,500 employees worldwide. Manufacturing facilities are located in Wisconsin, Arkansas, New Jersey, England and South China, supported by a global supply chain and supplier network. Alongside private label products, the company offers contract manufacturing services and food service product lines.
Rockline Industries is a family-owned company; profits are reinvested into improving global operations rather than drawn from external funding. Its products reach consumers across a range of channels, including large retail stores, convenience stores, restaurants and food service, healthcare settings such as hospitals and dental offices, department stores, and the away-from-home market in offices and similar locations.
Technical work at the company spans consumer product design and engineering, wet wipe and coffee filter manufacturing, high-volume low-cost production methods, first-to-market product innovation, and management of a global supplier network. The stated operating aim is to supply quality products at affordable prices to customers anywhere in the world.
