Instacart

Instacart is a grocery technology company founded in 2012 and operating across the United States and Canada. Its core business is an online grocery marketplace that connects customers with retail banners and store locations for same-day delivery and pickup of groceries and everyday essentials. The marketplace spans more than 1,800 retail banners across over 100,000 store locations, including partners such as Costco, Kroger and Wegmans, and serves millions of customers.

Beyond the consumer marketplace, the company sells enterprise retail enablement software that powers retailers' grocery operations and digital commerce, an advertising platform through which brands and retailers reach shoppers on the marketplace, and Instacart Health, a set of initiatives and programmes intended to expand access to nutritious food. Its technical work spans grocery technology, online marketplace platforms, e-commerce, same-day delivery and pickup logistics, enterprise software, advertising technology and health technology.

The company's operations are supported by approximately 600,000 shoppers - independent gig workers who fulfil orders and for whom Instacart provides flexible earning opportunities. Its stated mission is to create a world where everyone can share love through food, and it emphasises helping local businesses grow and improving food accessibility.