DRIVTO

DRIVTO operates a platform that connects sports car drivers with exclusive automotive events across Europe, while providing organisers and brands with event management tools, targeted reach and community insights. The company is based in Germany and works across the European market for automotive experiences, covering sports and luxury cars, event marketing and brand activations.

Central to the platform is DriverDNA, a matching system that pairs drivers with events suited to their interests. It segments drivers into four categories - Racers (speed), Connoisseurs (beauty), Collectors (rarity) and Showstoppers (grand entrances) - which organisers and brands can use to target specific audiences. The technical work behind the platform spans driver-event matching algorithms, data analytics and community insights, event management technology and targeted marketing tooling.

The company was founded out of a fragmented automotive experience market, and draws on grassroots experience organising Cars & Coffee events in Germany, where it ranks among the first and largest organisers. Its founders come from marketing and business roles at brands including Ferrari, Mercedes-AMG, Aston Martin, Brabus and Alpine. DRIVTO positions its approach as an alternative to traditional paid advertising, which it estimates absorbs roughly 80–90% of automotive event marketing budgets.