BikesOnline

BikesOnline is a direct-to-consumer online retailer of bicycles, parts and accessories. Founded in 2011, the company originally launched as Bicycles Online in Australia before expanding to the United States as BikesOnline.com. By sourcing straight from manufacturers and selling without intermediaries, it offers premium bikes at competitive prices. The retailer has sold well over 100,000 bikes and is one of the largest online bicycle retailers in the Australia/Asia-Pacific region.

The company holds exclusive US distribution and retail rights for Polygon Bikes, and also carries Marin, Entity and Cell bikes alongside a range of parts and accessories. Its stated mission is "Ride More, For Less", with a stated focus on customer service, product quality and making cycling accessible to more riders.

Operations span six countries across Australia, Asia, the United States and Europe. The US headquarters is in Carlsbad, California; the Australian base is in Frenchs Forest, Sydney. Technical work sits within e-commerce, direct-to-consumer retail, supply chain and direct sourcing, and online retail platform operations.