BETER

BETER builds infrastructure for the sports and esports betting industry, supplying premium odds, data and content drawn from in-house tournaments. The company serves operators across the iGaming, sportsbook and online casino verticals, with operations in more than 150 countries and a team of over 350 professionals.

Its offering is organised into three products. BETER Esports provides fast-paced gaming content from in-house esports tournaments; BETER Sports supplies live data and odds for sports betting operators; and BETER Live delivers live casino experiences designed for integration into sportsbooks. Together these feed into a stream of more than 46,000 events each month, supported by over 150 specialised traders and round-the-clock operational coverage 24/7/365.

Technical work spans live odds and data, betting content and data feeds, and iGaming technology more broadly. The company is accredited to the ESIC Gold Standard and works with the International Betting Integrity Association on transparent and fair gaming.