I am a marketing operations professional with 10+ years of experience in automation, analytics, customer acquisition, and retention. I specialize in integrating CRM, advertising, and subscription platforms to build efficient systems that improve conversions, attribution, and revenue. I have developed websites, landing pages, sales funnels, lead nurturing systems, email and SMS automations, AI-powered text responses, chatbots, and subscription workflows. I bring hands-on expertise with GoHighLevel, HubSpot, GA4, Google Tag Manager, Looker Studio, Stripe, RevenueCat, APIs, webhooks, and conversion tracking, along with experience leading client meetings, marketing teams, and complex automation projects.
Experience
Marketing Ops Manager
Cooper Caleb Hammer / DollarwiseApr 2026 – Oct 2026
I developed and optimized websites, landing pages, and sales funnels for paid and organic campaigns to support lead generation and conversions. I rebuilt a financial quiz with conditional scoring and automated routing, implemented GA4, Google Tag Manager, Meta Pixel, and conversion events, and built Looker Studio and Google Sheets reporting for attribution, revenue, and ROAS. I also created email/SMS automations, authenticated digital content access, and subscription workflows using APIs, webhooks, Stripe, RevenueCat, Memberstack, and Cloudflare Workers.
CRM Operations Manager
Sneeze.itNov 2024 – Feb 2026
I managed the agency’s GoHighLevel system, built marketing automations and campaigns, supported clients, led meetings, and developed AI tools. I created lead and membership workflows for medspas and gyms, developed Voice AI systems and legal intake chatbots, and built automated outreach campaigns for gyms, law firms, and real estate businesses. I also planned campaigns, troubleshot issues, reviewed performance data, wrote copy, and developed email strategies.
Director of Marketing Technology
Spark Medical MarketingJan 2023 – Jul 2024
I updated automated systems and developed AI-powered text responses to answer leads’ questions and book appointments. I created a loyalty system delivering recurring patient offers through opt-in and check-in forms, used ChatGPT and Zapier to automate responses about business information, and built automated call-forwarding forms and lead-scoring tools to identify high-priority prospects.
Marketing Automation Lead
HL Pro ToolsJan 2021 – Sep 2023
I built custom GoHighLevel automations and snapshots for client and internal projects. I met weekly with clients to review strategy, marketing workflows, and operational challenges, and automated lead nurturing through calls, emails, SMS, voicemail, forms, and appointment follow-ups. I troubleshot workflows, calendars, forms, and client systems while integrating third-party tools such as Zapier and Google Docs.
Marketing Lead
Smart TrainingJan 2020 – Jan 2021
I led a marketing relaunch and managed an overseas marketing team. I redesigned the website and WordPress blog, built landing pages, newsletters, cold email campaigns, and demo outreach, and used Google Analytics and Data Studio to evaluate campaign performance. I partnered with developers on SEO using Sitebulb and SEMrush.
Marketing Director
Newstream CompaniesJan 2019 – Dec 2019
I led marketing for multiple restaurant brands and a real estate group, managing social media accounts and creating, testing, and maintaining Facebook and Instagram advertising campaigns. I organized catering sales meetings and events, planned promotions and community events, ran real estate lead-generation advertisements, and managed restaurant and delivery platforms. I also created an SMS loyalty program, maintained WordPress websites, produced promotional food photography, and negotiated local partnerships.
Education
B.A., Advertising, Advertising
Minor: English & Marketing
Skills
Languages
- English
- Native or bilingual proficiency