Yassir Gmbh

Yassir Gmbh is a technology company that builds a super app combining ride-hailing, food delivery, and financial services. Founded in 2017, with Palo Alto as its founding location, the company operates across Algeria, Morocco, Tunisia, Senegal, South Africa, France and Canada, with a presence in 45+ cities. Its platform serves millions of users.

The engineering organisation comprises 450+ engineers, product builders and operators drawn from more than 25 nationalities, working from seven global offices. Technical work spans mobile engineering, super-app platform development, ride-hailing technology, food-delivery logistics platforms, fintech and system architecture. The team ships code on a daily deployment cadence.

Engineers at Yassir lead technical roadmaps and drive architecture decisions, with architecture reviews and mentoring of junior engineers part of regular practice. The stated operating model prioritises impact and autonomy over process, and encourages continuous evaluation of new technologies to improve efficiency.

The company describes its mission as ushering the continent into a digital-economy era, creating economic opportunities for partners and embedding social values into its products.