Truvani

Truvani is an American manufacturer of clean-label supplements and protein powders, founded in 2018. The company's products are formulated with real food ingredients and are free of added chemicals, toxins and synthetic fillers. Each ingredient is tested for heavy metals, and the company states a commitment to full ingredient transparency.

Its two product lines are supplements, made with ingredients described as "pronounceable" and tested for heavy metals, and protein powders made with real food ingredients without added chemicals or toxins. Products are distributed nationwide in the United States through Whole Foods, Walmart and Target, and are sold direct to consumers via truvani.com.

Truvani operates in the food and beverage, nutrition and supplements, and consumer packaged goods sectors. Relevant areas of work within the business include food science and formulation, nutritional supplement development, ingredient testing for heavy metals, and clean-label, additive-free product development. The company describes itself as mission-driven and demands transparency at every step of its supply chain.

The company was founded by consumer advocate Vani Hari, known for her work under the name Food Babe, with a stated focus on families and trustworthy food options.