Truemed runs a platform that lets Americans use pre-tax HSA/FSA dollars on preventive and lifestyle health products, backed by a practitioner network that issues Letters of Medical Necessity.
Truemed operates a platform that makes preventive and lifestyle medicine more affordable in the United States. It connects lifestyle interventions - exercise, supplements, sleep support and recovery tools - to specific health conditions, allowing customers to pay for qualifying products from partner brands with pre-tax HSA and FSA dollars. The categories covered span fitness equipment, sleep products, supplements and health technology.
Two services sit at the core of the business. The first is an eligibility platform that lets consumers apply HSA/FSA funds to health-supporting products. The second is a network of healthcare practitioners who assess customer eligibility and issue Letters of Medical Necessity where appropriate. Together, the two products extend the reach of tax-advantaged benefit accounts beyond conventional medical treatment.
The company's premise is that the healthcare system is oriented towards treatment rather than prevention. It notes that 95% of medical costs are incurred after people become ill (a company claim) and argues for shifting spending towards incentivising better lifestyle choices before illness occurs. Its stated mission is to "make true medicine affordable", with a focus on preventing and reversing chronic disease rather than managing symptoms.
Truemed works across healthcare, consumer wellness and HSA/FSA benefits administration, partnering with brands in fitness, sleep, supplements and health technology.
