Sweat Pants Agency

Sweat Pants Agency is a marketing agency founded in 2018, formed from the merger of two marketing consulting companies: One Cup Media, established in 2015, and Unexpected Ways, established in 2014. The firm drives growth for clients through three core disciplines: email marketing, SMS marketing, and paid advertising and media buying. It reports having sent over 4.3 billion emails and 147 million SMS messages, and to have managed more than $350m in client ad spend.

The agency's work spans consumer products, healthcare, direct-to-consumer and ecommerce, pet care, and enterprise clients. Two of its client engagements were recognised by Inc. as the fastest-growing companies in their respective categories: Hunt A Killer, with 20,484% growth in consumer products, and SnapNurse, with 146,319% growth in healthcare. The company reports billions of dollars in revenue generated for its clients.

Operations are distributed across four countries: the United States (North America), Ukraine, Pakistan, and India. The agency describes a “Sweat Pants Test” philosophy - that great concepts should sell themselves with minimal effort - and lists five core values: stay curious, stay humble, own it, be transparent, and be fearless. It characterises its approach as scrappy, and offers flexible contracts oriented toward results rather than long-term commitments. Further information is available at https://sweatpantsagency.com/.