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SKELAR

SKELAR is a venture builder that builds product-led tech businesses in EdTech, marketplaces, fashion and petcare, with portfolio companies serving millions of users globally.

SKELAR is a venture builder that creates product-led technology businesses from the ground up, assembling teams across EdTech, marketplaces, fashion and petcare. Its portfolio includes AlphaNovel, Brighterly and Dressly, each of which serves millions of users globally. The firm employs more than 1,300 people, a headcount that doubled in a single year, and operates from Ukraine while serving a worldwide user base. Coverage of its portfolio companies has appeared in Wired, TechCrunch and The Washington Post.

Engineering work is organised around hypothesis-driven development: teams generate hypotheses, run A/B tests and ship changes directly to users. Technical domains include experimentation, growth infrastructure and product development, with dedicated infrastructure teams supporting growth. Internal clubs cover product, technology and marketing, and learning programmes include AI bootcamps and Google conferences.

The company states that it prioritises speed over bureaucracy and action over process, with employees taking ownership from day one. It reports that 98% of staff are satisfied with their career growth, and has been recognised as Ukraine's leading IT employer in its category. SKELAR describes its ambition as building next-generation technology unicorns.

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